Build Effective Healthcare Personas for HCPs
Healthcare personas are data-driven, composite profiles that reflect the “typical” member of a HCP or patient audience segment group. Using market research and third party data, brands can gain a better perspective on specific audience segments’ preferences and needs. Adfire Health has created a free, downloadable healthcare persona template so you can quickly build your HCP personas to customize marketing and communications.
What to Expect:
- Multiple easily customizable templates featuring different HCP occupations and specialties
- Prompts for HCP demographics, professional backgrounds, goals and interests, challenges, roadblocks, preferred communications, and more topics.
- Beautiful, well-formatted HCP personas that you can share with your entire company.
