STAMFORD, CONNECTICUT. (November 13, 2019 ) – Adfire Health announced its participation in the Digital Advertising Alliance (DAA). The DAA is an independent non-profit organization led by prominent advertising and marketing trade associations. DAA participating companies are leaders in every part of the U.S. interest-based advertising ecosystem and use consumer information responsibly for marketing purposes in accordance with DAA Principles.
Adfire Health believes that consumers should be able to choose when, if and what types of ads they want to receive. Ads are served on web pages based on predictions about consumers’ interests generated from their visits to different websites in their browsers and on other devices they may use. As a participant in the DAA, Adfire Health is committed to storing opt-out cookies and using other technologies to allow consumers to control the collection of their individual data.
As a participant of the DAA, Adfire Health joins Facebook, Oracle, Netflix and many other industry giants in ensuring responsible privacy practices. DAA members provide consumers with enhanced transparency and control through multifaceted principles that apply to multi-site data and cross-app data gathered in either desktop, mobile web, or mobile app environments.
“Adfire Health cares deeply about consumers’ rights. We want to do everything in our power to provide transparent and secure practices to our customers and the consumers they serve.” stated Richard Kaskel, CEO of Adfire Health.
About Adfire Health. Adfire Health provides digital advertising services that combine the power of data, programmatic technology, creativity and strategy. Adfire Health’s mission is to improve healthcare by connecting good brands with the people who need them. They do this by delivering efficient and effective ads showcasing valuable medical products and services to healthcare professionals and patients. By placing important information in front of the right people at the right time, Adfire Health is helping its customers empower possibility.