STAMFORD, CONNECTICUT. ( September 25, 2019) – Adfire Health announced it has become a member of the National Advertising Initiative (NAI). The NAI is a non-profit organization dedicated to responsible data collection and its use for digital advertising. Becoming a member of the NAI means that Adfire Health has achieved NAI’s high standards for consumer privacy for Interest Based and Cross-App Advertising practices.
By joining the NAI, Adfire Health is providing its customers with reassurance that their ads are being placed in accordance with the healthcare industry’s best practices. As NAI boasts on its website, “It is not easy to become an NAI member and we designed it that way… If two companies offer the same services, but only one is a member of NAI, the choice should be obvious: the NAI member has demonstrated its commitment to transparent and responsible data management practices.”
Matthew Nichols, Senior Counsel, Compliance & Policy of the NAI, further explains the requirements met by Adfire Health, when he stated “Adfire Health has demonstrated its ability and willingness to adhere to the NAI’s strict requirements around Tailored Advertising and we look forward to working with them as new members. NAI membership and active participation is critical for advertising technology companies seeking to show their commitment to privacy, and Adfire Health has done so by joining our ranks.”
As a member of NAI, Adfire Health will be required to maintain the high standards reflected in the NAI Self-Regulatory Code of Conduct, considered the “gold standard” for self-regulation of third party advertising, ad-tech and related businesses. The NAI Code generally goes above the requirements of applicable laws and imposes a host of substantive restrictions on NAI member companies’ collection, use, and transfer of data.
“Adfire Health is committed to consumer privacy and trust in the healthcare market. It is important to us that we uphold the highest standards of data management practices, as put forth by the NAI, and we are honored to be part of such a prestigious organization” stated Richard Kaskel, CEO of Adfire Health.
About Adfire Health. Adfire Health provides digital advertising services that combine the power of data, programmatic technology, creativity and strategy. Adfire Health’s mission is to improve healthcare by connecting good brands with the people who need them. They do this by delivering efficient and effective ads showcasing valuable medical products and services to healthcare professionals and patients. By placing important information in front of the right people at the right time, Adfire Health is helping its customers empower possibility.