Think about a world without programmatic technology powering your medical device advertising strategy. It’s hard to imagine, right? After all, programmatic spending in the healthcare industry will surpass $11B this year.1Without programmatic, you’d hav …

Human connection has been at the heart of pharma reps’ HCP engagement playbook for years. By getting in the same room, they could foster relationships, demonstrate value, and rebut concerns. Face-to-face meetings were the ol’ reliable and a big part of …

Advertising to HCPs online can feel reactionary. It’s a lot like playing the popular arcade game, whack-a-mole. You know your objective, and you have a strategy, but there’s still some uncertainty. But what if there was a cheat code for the game that g …

Table of Contents Ad budgets, TV commercials, newspaper ads, and spiffed-up sales reps. When you hear the term “HCP marketing and advertising” these may be some of the first things that come to mind. However, with the healthcare industry in the midst o …

Have you ever found yourself scrolling through a website or social media platform only to see the same ads over and over again? I’ll venture a guess and say that you’re nodding your head. I’d bet HCPs on your target list are doing the same. This isn’t …

Working with an HCP advertising agency is a lot like working with a financial advisor. You give them your money — in your case, your ad spend — and hope to see a return. If they underperform, you’re out potentially tens of thousands of dollars. This is …