OTT vs. CTV Healthcare Advertising: Are They the Same? (+ 3 Helpful Tips)
CTV and OTT healthcare advertising are great ways to show the relationship between advertisers and the new digital world. There’s an exciting new ecosystem growing with an addressable audience; viewers of streaming TV in the US could surpass traditiona …
CTV Advertising Provides Cost-Efficient Conversions; Helps Pharma Company Promote New Migraine Drug
Challenger pharma company teamed up with Adfire Health to launch a CTV campaign targeting its first-party audience. The campaign generated more cost-efficient conversions.
3 Ad Formats That Increase HCP Engagement
There’s a lot that goes into successful healthcare advertising; reliable audience data, ad inventory, and targeting are just a few. As more healthcare brands invest in digital advertising and ad inventory goes up, your ability to engage HCPs will depen …
How Healthcare Brands Can Overcome the Challenges of CTV Advertising
Connected TV (CTV) continues to take the world by storm. Between 2015 and 2020, the number of CTV users in the US increased by ~30%.1 This meteoric rise has attracted advertisers, including those in healthcare, looking for exciting new inventory. CTV a …
Take Advantage of CTV Advertising During COVID-19
Currently in the United States, over 180 million users access video content through connected TV (CTV) devices.1 Content consumption has increased by 60% following the onset of the COVID-19 pandemic, which indicates that CTV users’ behavior is constant …
