Ad Formats That Increase HCP Engagement

3 Ad Formats That Increase HCP Engagement

There’s a lot that goes into successful healthcare advertising; reliable audience data, ad inventory, and targeting are just a few. As more healthcare brands invest in digital advertising and ad inventory goes up, your ability to engage HCPs will depen …

Take Advantage of CTV Advertising During COVID-19

Currently in the United States, over 180 million users access video content through connected TV (CTV) devices.1 Content consumption has increased by 60% following the onset of the COVID-19 pandemic, which indicates that CTV users’ behavior is constant …