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A #1 choice over-the-counter (OTC) medication brand finds a transparent partner that delivered superior data

To feel comfortable entering a new market, this brand wanted information on healthcare professionals, what data would be used and how they could create a hyper-targeted campaign so they could maximize their marketing spend. They wanted to partner with an organization that would openly communicate and provide detailed reporting while delivering increased impressions and conversion rates. They were struggling to find a company that would deliver exactly what they wanted.

Challenge

This #1 choice OTC medication brand traditionally advertised to patients, but they saw an opportunity to differentiate themselves by advertising to healthcare professionals who recommend OTC medications to their patients.

Solution

Adfire Health developed a customized and transparent digital advertising solution centered around data to provide optimized results.

» Providing a transparent approach and a detailed consultation
Upon introduction, Adfire Health provided a full explanation of our advertising strategy and a detailed demonstration of the technology we use so that this brand could understand the advantages of having a fully integrated data and media solution. To begin developing a customized solution, Adfire Health met with this brand to understand their specific goals and collaboratively build an advertising strategy.

» Segmented and validated customer’s database of healthcare professionals
This OTC brand had a massive and varied list of healthcare professionals that they wanted to target to increase sales. Adfire Health reviewed, cleaned and segmented these lists so that the data was accurate, useful and efficient.

» Leveraging Adfire Health’s proprietary database to enhance data:
Adfire Health consistently reaches our target audience at higher rates than our competitors because of our accurate and clean database of over 8 million segmented healthcare professionals. After cleaning our customer’s data list, we reconciled it with our own to further enhance its accuracy and efficiency.

» Providing ongoing reporting and consultation
Throughout our partnership, Adfire Health provided regular and timely reports and consultations so that this marketing agency would understand when, where and why their ads were placed.

Benefits

  • 7,234,126 impressions
  • 0.140% CTR
  • Complete transparency into practices
  • Excellent customer service
  • Efficient advertising strategies
  • Hyper-targeted campaigns built on accurate and clean data

We're here to help

Get in touch with Adfire:
sayhello@adfirehealth.com

Meet The Team

Lilia Tse

Vice President of Sales

Caitlin Demko

Creative Director

Henry Cordova

Graphics Art Manager

Ilir Sabovic

Digital Marketing Specialist

Kathy Leclair

Ad Ops Manager

Create: Crafting Campaigns that Convert

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Create: Crafting Campaigns that Convert

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Get Connected: Digital Advertising in Healthcare

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Digital Advertising in Healthcare

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Read Get Connected: Digital Advertising in Healthcare.

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Get Connected: Digital Advertising in Healthcare

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Programmatic: The Future of Healthcare Advertising

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Programmatic: The Future of Healthcare Advertising

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