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A #1 doctor recommended over-the-counter (OTC) brand creates efficient and effective ad campaigns through the use of programmatic technology and data

Challenge

A #1 doctor recommended OTC brand was struggling with their existing media vendor to successfully implement a new digital advertising campaign targeting healthcare professionals. The existing vendor had no clear way to accurately target healthcare professionals and the brand did not understand why site engagements were weak. As a result, the brand was not reaching their campaign goals.

Solution

Adfire Health created a technically superior, effective and efficient digital advertising solution by:

» Identifying issues and providing immediate resolutions
After meeting with the brand’s agency to understand their goals, Adfire Health focused our attention on finding an effective strategy and communicating any issues.

» Increasing scale and reach
Adfire Health increased the scale and reach of the ad campaign by placing advertisements across a wide range of diverse channels, including non-endemic and premium lifestyle sites.

» Optimizing ad performance with programmatic technology
Adfire Health optimized ad performance by continuously analyzing campaign trends to determine which bid factors were increasing performance (i.e. ad placement, devices targeted and timing) and adjusting them accordingly.

» Delivering bonus impressions
Due to our technology’s efficiency and effectiveness, Adfire Health was able to compensate for a creative agency mistake. Adfire Health provided a bonus of over 2 million impressions, valued at $30K.

» Providing ongoing reporting and consultation
Throughout our partnership, Adfire Health provided regular and timely reports and consultations so that this marketing agency would understand when, where and why their ads were placed.

Benefits

  • Over a 6-month period, increased click through rates from .04% to .4%
  • Increased scale and reach
  • Bonus impressions
  • State-of-the-art ad tech
  • Excellent customer service
  • Complete transparency into performance

We're here to help

Get in touch with Adfire:
sayhello@adfirehealth.com

Meet The Team

Lilia Tse

Vice President of Sales

Caitlin Demko

Creative Director

Henry Cordova

Graphics Art Manager

Ilir Sabovic

Digital Marketing Specialist

Kathy Leclair

Ad Ops Manager

Create: Crafting Campaigns that Convert

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Create: Crafting Campaigns that Convert

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Get Connected: Digital Advertising in Healthcare

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Digital Advertising in Healthcare

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Read Get Connected: Digital Advertising in Healthcare.

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Get Connected: Digital Advertising in Healthcare

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Programmatic: The Future of Healthcare Advertising

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Programmatic: The Future of Healthcare Advertising

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Download Adfire Health’s one-page glossary which includes the most frequently used terms and acronyms in healthcare marketing.

Learn more about Adfire

Health's capabilities.