Without programmatic, you’d have to rely on traditional tactics, like pamphlets, to sell your devices. If this was your reality, would you rather place your pamphlets at a local grocery store and hope a doctor saw them or in their office? We’d guess the latter. This direct form of advertising reduces friction and increases the likelihood they’ll engage with your brand. The programmatic equivalent of this is called medical device direct-to-doctor advertising and should be a mainstay in your ad strategy moving forward.
What Is Medical Device Direct-to-Doctor Advertising?
Direct-to-Doctor vs. Direct-to-Consumer Advertising: Are They the Same?
Direct-to-Doctor Advertising: How Medical Device Companies Can Get It Right
Build Smart Audiences That Maximize Your Ad Spend
Use Targeting Strategies That Add Relevancy
Establish Real-world Value
Final Thoughts: Advertising Medical Devices to Doctors
- Droesch B. US Healthcare and Pharma Digital Ad Spending 2020. eMarketer. Published September 30, 2020. Accessed December 21, 2021.
- Sullivan L. Data Estimates 40% Of All Media Spend Is Wasted. Media Post. Published September 23, 2019. Accessed December 21, 2021.
- Lionel Sujay Vailshery. Average number of connected devices in U.S. households 2020. Statista. Published March 2020. Accessed December 21, 2021.