Katon Direct & Adfire Health Merge to Create Healthcare Recruitment Marketing Powerhouse

Katon Direct is excited to announce a merger with Adfire Health, creating a more powerful force in healthcare recruitment marketing. Under the new structure, Katon Direct will become the Talent Engagement division within Adfire Health, a leading healthcare marketing firm. This merger will allow for a seamless transition for clients, bringing together two healthcare leaders with a shared commitment to excellence, innovation, and client success.

Adfire Health now offers the only Talent Engagement solution that provides omnichannel recruitment marketing combined with the largest candidate database of healthcare professionals. Adfire Health’s proprietary data ecosystem, ThumbprintTM, consists of over 8.2 million healthcare professionals and enables clients to build handcrafted healthcare audiences and drive unparalleled engagement.

In addition to providing access to ThumbprintTM, Adfire Health Talent Engagement will offer even more personalized, data-driven, and cost-effective solutions for reaching and engaging healthcare professionals.

With an expanded team of experts in data science, email marketing, programmatic advertising, strategy, creative, and development, Adfire Health Talent Engagement will provide more comprehensive and integrated services, including 1:1 digital targeting. This merger will help deliver even better campaigns, results, and value.

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