How a Pain Clinic Used Adfire Health to Increase Site Traffic & Attract More Patients

Step #1: Utilize Geotargeting

Adfire Health used geotargeting to reach patients in northwest Phoenix, particularly Medicaid patients who are 45+. Using this tactic resulted in a smaller, more focused target group, enabling increased engagement and lower advertising costs.

Step #2: Use Behavioral Targeting to Deliver Cross-Device & In-App Ads

To narrow down the audience even further, Adfire Health used specific behaviors, such as visiting specific clinics and searching for relevant keywords, to find the right patients. Additionally, the programmatic team utilized a comprehensive healthcare provider identity graph that included over 25M devices and over 128M persistent identifiers, enabling ads to be displayed across devices, apps, households, and locations.

Step #3: Retarget the Patients Who Are Most Likely to Convert

Around 2% of users will convert the first time they visit a site, so it’s crucial to continuously deliver ads to the 98% of patients who don’t convert immediately. Adfire Health tracked the patients who clicked on the clinic’s ads, creating a more targeted list. In turn, this boosted leads and cut advertising costs.

Step #4: Review Reporting & Optimize the Campaign

Adfire Health’s data team compiled metrics, such as impressions, CTR, and CPC throughout the campaign. By analyzing the data, Adfire Health optimized the creative, audience composition, cadence, placement, and more.

– Practice Manager