After a pandemic-induced hiatus, in-person medical conferences are returning. So far in 2021, the National Kidney Foundation 2021 Spring Clinical Meeting took place in Orlando, FL, the American Academy of Orofacial Pain (AAOP) 2021 Meeting went down in Scottsdale, AZ, and Vision Expo East 2021 returned to New York City. While some conferences will remain virtual in the interim, many are opening their doors, which begs the question: Is it time to add conferences back to your healthcare advertising strategy?
The answer: Yes. This article explains a simple three-step process you can use to advertise to HCPs at medical conferences.