Marketing to Doctors & Physicians: 6 Strategies to Maximize Your Budget in 2023

Marketing to doctors and physicians doesn’t have to be complicated. Here are 6 strategies to ensure you’re delivering ads destined …

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The 8 Best Pharma & Healthcare Marketing Conferences in 2023

Privacy concerns. Adjusting to a digital-first world. Tight marketing budgets.Recent years have presented healthcare marketers with more challenges than any …

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Want to Boost HCP Referrals? Try These Hospital Advertising Strategies ASAP

People do what they know. Take the same route to work. Spend time with the same peopleGet coffee at the …

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Building a Hospital Digital Marketing Plan to Reach & Engage HCPs

There are more than 6,000 hospitals in the United States.1That means, theoretically, a healthcare professional (HCP) who needs to refer …

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Medical Device Marketing: An HCP Marketer’s Guide

Table of Contents Not long ago, medical device marketers and their HCP client base spent plenty of in-person time together, …

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How to Use Healthcare Social Media Marketing to Reach HCPs

CTV, OTT, and OOH likely come to mind when you think about healthcare advertising. These tactics have become the backbone …

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Biopharma Marketing: How to Get Executives to Pay Attention

More than $974 billion. That’s the estimated size of the biopharmaceutical market by 2030.1That’s great news for healthcare advertisers selling …

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Want to Advertise to Nurses? Here’s How to Do It Right

There are millions of Registered Nurses (RNs) and hundreds of thousands of Licensed Practical Nurses (LPNs) in the United States.1That …

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How to Market Medical Supplies & Equipment (the Right Way)

Wondering how to market medical supplies and equipment? Look no further; everything you need to know to launch a medical …

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