Target 1.4MM Registered NPIs & 7MM Associated HCPs

The Building Block of Programmatic Healthcare Advertising

HCP data is the building block of programmatic advertising, which refers to the automated process of buying online media ads at scale. Our first-party HCP database, built over more than two decades, includes more than 8MM HCPs across hundreds of medical specialties and subspecialties. Tap into this data and unleash the true power of programmatic healthcare advertising.

How HCP Data Activation Works

A healthcare advertiser builds their target list of HCPs.
Adfire Health activates that audience in our demand-side platform (DSP).
When an HCP visits a website, the DSP identifies them as part of the healthcare advertiser’s target list.
The website puts that ad impression up for auction.
Adfire Health bids for the impression on the website with pre-defined bid amounts.
The healthcare advertiser with the highest bid wins the impression and the DSP displays the ad on the HCP’s screen.

Construct the Perfect Audience to Achieve Any Programmatic Goal

Use location-based technology to reach HCPs when they’re with patients or at specific locations, like industry conferences and hospitals.
Deliver personalized programmatic healthcare ads across channels and devices that tell a cohesive brand narrative.
Decrease ad spend by identifying commonalities between high-intent HCPs. Then, target them for a boost to performance and cost-efficient scaling.
Decrease ad spend by identifying commonalities between high-intent HCPs. Then, target them for a boost to performance and cost-efficient scaling.

Activate HCP Audiences with Adfire Health

Take the guesswork out of HCP audience activation by tapping into the most comprehensive database out there.
Incredible Precision & Reach
Connect with 8MM+ HCPs across 250+ medical specialties and subspecialties.
Unmatched Cost-Efficiency
Remove media waste by focusing your ad dollars on only HCPs who fall directly into your target bucket.
Brand-Safe Inventory
Activate your campaigns using HCP data crafted from brand-safe data compliant with HIPAA and other industry regulations
HCP-Level Measurement
Get a holistic view of HCP engagement to plan, manage, and optimize your campaigns for optimal performance and efficiency.

Activate Advanced HCP Audiences

Reach out today to see how Adfire Health can help.

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