5 Surefire Ways to Prevent Ad Fatigue for HCP Campaigns

Have you ever found yourself scrolling through a website or social media platform only to see the same ads over and over again? I’ll venture a guess and say that you’re nodding your head. I’d bet HCPs on your target list are doing the same. This isn’t …

What on Earth Is HCP Targeting?

If there’s one thing that makes HCP advertising so impactful, it’s this: You have an incredibly powerful way to segment and target (and retarget) healthcare professionals (HCPs) with ads. With advanced HCP targeting, you can focus your ad spend on a mo …

An Intro to DOOH Healthcare Advertising

Is digital out-of-home (DOOH) advertising part of your HCP campaigns? If not, it should be. Here’s an introduction to DOOH healthcare advertising and why it’s worth your attention and a portion of your advertising budget. Get Started with Adfire Health …