Healthcare Geofencing: The What & Why

Advertising to HCPs online can feel reactionary. It’s a lot like playing the popular arcade game, whack-a-mole. You know your objective, and you have a strategy, but there’s still some uncertainty. But what if there was a cheat code for the game that g …

5 Surefire Ways to Prevent Ad Fatigue for HCP Campaigns

Have you ever found yourself scrolling through a website or social media platform only to see the same ads over and over again? I’ll venture a guess and say that you’re nodding your head. I’d bet HCPs on your target list are doing the same. This isn’t …

What on Earth Is HCP Targeting?

If there’s one thing that makes HCP advertising so impactful, it’s this: You have an incredibly powerful way to segment and target (and retarget) healthcare professionals (HCPs) with ads. With advanced HCP targeting, you can focus your ad spend on a mo …

3 Steps to Advertise to HCPs at Medical Conferences

After a pandemic-induced hiatus, in-person medical conferences have returned — with a vengeance. And 2023 is going to be one of the biggest years yet for HCP medical conferences, with hundreds taking place every month. The only question is: Does your h …