Healthcare Geofencing: The What & Why

Advertising to HCPs online can feel reactionary. It’s a lot like playing the popular arcade game, whack-a-mole. You know your objective, and you have a strategy, but there’s still some uncertainty. But what if there was a cheat code for the game that g …

5 Surefire Ways to Prevent Ad Fatigue for HCP Campaigns

Have you ever found yourself scrolling through a website or social media platform only to see the same ads over and over again? I’ll venture a guess and say that you’re nodding your head. I’d bet HCPs on your target list are doing the same. This isn’t …

What on Earth Is HCP Targeting?

If there’s one thing that makes HCP advertising so impactful, it’s this: You have an incredibly powerful way to segment and target (and retarget) healthcare professionals (HCPs) with ads. With advanced HCP targeting, you can focus your ad spend on a mo …

3 Steps to Advertise to HCPs at Medical Conferences

After a pandemic-induced hiatus, in-person medical conferences are returning. So far in 2021, the National Kidney Foundation 2021 Spring Clinical Meeting took place in Orlando, FL, the American Academy of Orofacial Pain (AAOP) 2021 Meeting went down in …