Tag: HCP Marketing

Advertising to HCPs online can feel reactionary. It’s a lot like playing the popular arcade game, whack-a-mole. You know your objective, and you have a strategy, but there’s still some uncertainty. But what if there was a cheat code for the game that g …

Table of Contents Ad budgets, TV commercials, newspaper ads, and spiffed-up sales reps. When you hear the term “HCP marketing and advertising” these may be some of the first things that come to mind. However, with the healthcare industry in the midst o …

Have you ever found yourself scrolling through a website or social media platform only to see the same ads over and over again? I’ll venture a guess and say that you’re nodding your head. I’d bet HCPs on your target list are doing the same. This isn’t …

Video still reigns. People watch an average of sixteen hours of videos per week, which is why advertisers are expected to spend more than $78B on video ads by 2023.1,2 This growth is unprecedented and speaks to video advertising’s impact. It also refle …

The healthcare industry is in the midst of a radical shift that’ll impact HCP digital marketing strategies for years to come. Namely, that both HCPs and their patients are becoming increasingly comfortable with technology in and out of offices. How thi …

If there’s one thing that makes HCP advertising so impactful, it’s this: You have an incredibly powerful way to segment and target (and retarget) healthcare professionals (HCPs) with ads. With advanced HCP targeting, you can focus your ad spend on a mo …

Read how Adfire Health helped a cardiovascular technology company reach cardiologists and increase HCP engagement.

Learn how Adfire Health’s campaign reached the client’s goals and delivered exceptional results.

After a pandemic-induced hiatus, in-person medical conferences have returned — with a vengeance. And 2023 is going to be one of the biggest years yet for HCP medical conferences, with hundreds taking place every month. The only question is: Does your h …

According to Harvard Business Professor Gerald Zaltman, we make 95% of our buying decisions in the subconscious mind, which can process millions of bits of information and make intuitive decisions quickly, without getting overwhelmed.1 In contrast, our …