Healthcare Geofencing: The What & Why
Advertising to HCPs online can feel reactionary. It’s a lot like playing the popular arcade game, whack-a-mole. You know your objective, and you have a strategy, but there’s still some uncertainty. But what if there was a cheat code for the game that g …
The HCP Marketing Pro’s Guide to Digital Healthcare Advertising
Table of Contents Ad budgets, TV commercials, newspaper ads, and spiffed-up sales reps. When you hear the term “HCP marketing and advertising” these may be some of the first things that come to mind. However, with the healthcare industry in the midst o …
3 Steps to Advertise to HCPs at Medical Conferences
After a pandemic-induced hiatus, in-person medical conferences are returning. So far in 2021, the National Kidney Foundation 2021 Spring Clinical Meeting took place in Orlando, FL, the American Academy of Orofacial Pain (AAOP) 2021 Meeting went down in …
A top ten medical device and pharmaceutical company gains valuable exposure on mobile devices at medical conferences and tradeshows
Challenge A top ten medical device and pharmaceutical company wanted to gain the attention of conference and tradeshow attendees through their personal mobile devices. They were showcasing a new cardiac medical device at the America Heart Association’s …
