Challenge The #1 selling OTC pain reliever brand needed to launch an ad campaign within two days. The brand wanted to reach healthcare professionals over a short flight life. They expected high conversion rates, click through rates and engagement level …

Human connection has been at the heart of pharma reps’ HCP engagement playbook for years. By getting in the same room, they could foster relationships, demonstrate value, and rebut concerns. Face-to-face meetings were the ol’ reliable and a big part of …

Working with an HCP advertising agency is a lot like working with a financial advisor. You give them your money — in your case, your ad spend — and hope to see a return. If they underperform, you’re out potentially tens of thousands of dollars. This is …

The healthcare industry is in the midst of a radical shift that’ll impact HCP digital marketing strategies for years to come. Namely, that both HCPs and their patients are becoming increasingly comfortable with technology in and out of offices. How thi …

If there’s one thing that makes HCP advertising so impactful, it’s this: You have an incredibly powerful way to segment and target (and retarget) healthcare professionals (HCPs) with ads. With advanced HCP targeting, you can focus your ad spend on a mo …

Healthcare companies have historically built their ad campaigns on traditional advertising strategies and tactics. While those still have their place in any company’s marketing mix, the healthcare industry’s continued shift to all things technology mea …

With healthcare companies spending more than ever on digital ads—healthcare and pharma digital ad spending is expected to surpass $11 billion in 2021—it’s never been more challenging to get HCPs engaging with ads.1 That said, the right digital strategi …

Targeting has come a long way over the years. Still, that true 1:1 relationship that can drive optimal campaign performance and efficiency has always been just out of reach—for most digital marketers. Healthcare Professionals (HCPs) have always been ju …

You’ve heard of point-of-care advertising, right? You know, the pamphlets in the waiting rooms of doctors’ offices promoting a prescription drug or treatment method. This advertising type was a pure brand awareness play by healthcare companies hoping t …

In 2020, advertisers spent more than $240 billion on in-app mobile advertising; this number has increased by 26% from 2019.1 For healthcare advertisers, this is especially important as 51% of their time spent online comes from mobile devices, and 4 in …