What on Earth Is HCP Targeting?

If there’s one thing that makes HCP advertising so impactful, it’s this: You have an incredibly powerful way to segment and target (and retarget) healthcare professionals (HCPs) with ads. With advanced HCP targeting, you can focus your ad spend on a mo …

How We Market CBD Products with Programmatic

At Adfire Health, we use programmatic advertising to help our clients successfully market their cannabinoid products. Unlike some ad networks and industry giants like Facebook and Google, who have restricted CBD product marketing, we can run CBD campai …